Everything happen have the reason... It true..and honestly i always asking to myself why it happen to me. But if you recite al-quran. Subhanallah Allah Merciful give the right path and the answers. Let pray solah. Allahu akhbar
Tuesday, 30 October 2012
Friday, 26 October 2012
3 key processes in Islamic Marketing
Salam Alaik and kullu antum bikhair, eid adha mubarak...
Strategy: The thought process behind the plan. (e.g. SWOT, PEST, Porters)
Tactics: The execution using tools based on the strategy. (e.g. 4Ps)
Measurement: Monitoring success, short and long term results. (e.g. Profit, Segment Captured, Outcome-Based)
These three processes are not alien to Islam. Take a look at one of the most quoted verses in the Quran related to da’wah:
“Call to the way of your Lord with wisdom and fair exhortation, and dispute with them by way of that which is best. Truly your Lord knows best those who stray from His way and He knows best those who are guided.” (Surah An-Nahl:125)
From the verse above, a breakdown of the processes:
Wisdom: Signifying the thinking; using the mental intellect. (Strategy)
Fair exhortation: Reflecting the execution process, an active action of advice. (Tactics)
Dispute by way that is best: Short term action to mitigate tactics. (Short term measurement)
Truly your Lord knows best who has strayed, who is guided: Long term view of results, tawakal.(Long term measurement)
Keep in mind these three fundamental processes and insyaAllah your marketing is on track.
I just want share, this is one of the article I read and it nice. Have look..
The article was taken one of popular writer of blogger islamicmarketing.org
In any marketing plan or campaign, the three key processes in order are: The article was taken one of popular writer of blogger islamicmarketing.org
Strategy: The thought process behind the plan. (e.g. SWOT, PEST, Porters)
Tactics: The execution using tools based on the strategy. (e.g. 4Ps)
Measurement: Monitoring success, short and long term results. (e.g. Profit, Segment Captured, Outcome-Based)
These three processes are not alien to Islam. Take a look at one of the most quoted verses in the Quran related to da’wah:
“Call to the way of your Lord with wisdom and fair exhortation, and dispute with them by way of that which is best. Truly your Lord knows best those who stray from His way and He knows best those who are guided.” (Surah An-Nahl:125)
From the verse above, a breakdown of the processes:
Wisdom: Signifying the thinking; using the mental intellect. (Strategy)
Fair exhortation: Reflecting the execution process, an active action of advice. (Tactics)
Dispute by way that is best: Short term action to mitigate tactics. (Short term measurement)
Truly your Lord knows best who has strayed, who is guided: Long term view of results, tawakal.(Long term measurement)
Keep in mind these three fundamental processes and insyaAllah your marketing is on track.
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